The inevitable return of 50 Cent – Our review of ‘Animal Ambition’.


It has been a long time since I anticipated an album so highly. In my youth 50 Cent was just one of the people you listened to, it wasn’t a matter of choice you just did. After a definite lull in quality over the last few years however, Curtis Jackson returns to our iTunes playlists with his brand new album ‘Animal Ambition.’ Despite the truly terrible artwork, on first listen I was certainly satisfied with the album.

The vocal swagger with which 50 approached his early hits was what everyone was so hypnotised by and I’m very pleased to hear it resonating throughout the entirety of this new album. As well as this, there appears to be a modernised approach to the production of the whole project. Tracks like ‘Don’t Worry About It’ and ‘You Know’ show a definite awareness of the ever changing tastes of Hip Hop fans worldwide. This was one of the things I feared the staff behind the album wouldn’t adapt to but the blend of typical 50 instrumentals and futuristic influences works well.

As per usual, if you are listening to 50 cent, you aren’t listening for the deep intrinsic messages that are being preached subtly in-between intricately woven lyricism. The odds are you are listening whilst getting ready for a night out or at a pre-drinks party. Whilst listening to this the first thing I thought about was how much I’m going to enjoy playing this in such a situation. I can’t wait!

There are a couple of high profile appearances, including Trey Songz on ‘Smoke’ who provides an additional voice over what is probably the weakest track on the whole project. The other major appearance comes from Schoolboy Q, who appears for a verse or so on ‘Flip on You’. Styles P and Jadakiss also make appearances, but to be honest they don’t seem to be anything more than cameos to boost sales.

The one collaboration I enjoyed start to finish apart from ‘Don’t Worry About It’ was with the rapidly rising Mr. Probz. ‘Twisted’ blends the newcomers electrifying vocal style with 50’s laid back vocals to great effect. The result of this combo is a track that has the commercial value to be played in clubs around the world, without being a complete homage to materialistic bullshit.

What we can learn from this album is that at long last, 50 Cent is back to his working best. If anything this album could be described as a more club orientated version of ‘Get Rich Or Die Tryin’. I would definitely suggest giving it a listen!

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