“We thought: okay, let’s do this” – Walé Adeyemi (MBE) when speaking about his store opening.
Earlier this November, the fashion industry was treated to the opening of Walé Adeyemi’s new flagship store for his clothing line, B-Side by Walé. The store is located on Hanbury Street, just off of Brick Lane in London’s east end.
Having worked with New Era, the Beckhams, Missy Elliott and Beyoncé in the past, in addition to a host of others, Walé was bound to open his own store eventually, and he duly delivered.
Locating the store in East London “made perfect sense” to the B-Side designer, stating that he’d always been based in the area and that he wants to remain in east London.The opening of such a great outlet was a dream come true for Walé, “I’ve always wanted a store since I started this business” he told Myles Burrell and Max Necus of Soapbox on the day of the opening.
After stating that the time was right to open his own store, he then went on to congratulate his team, describing them as “amazing” whilst giving them a considerable amount of credit for reaching this milestone in the company’s timeline and helping him create the store’s simplistic, yet very impressive interior.
Walé then proceeded to reveal that the store will be releasing exclusive, limited edition pieces for the foreseeable future. So keep an eye out, because everything B-Side has to offer so far is very impressive!
Written by Myles J. Burrell